Analytics
CEBS is committed to help our users to use their data for better marketing and advertising of their brands. Gathering all the data and being able to read this data allows for a company to take better business decisions and alter existing models. CEBS’ data analytical solutions allow you to collect and analyze relevant data in full context in a simpler and faster way.
With most of the world’s data estimated to be unstructured (social media, websites, content systems, files, email, audio etc.), Oracle Endeca solutions pool structured and unstructured data to provide better visibility into business processes letting you to understand and make better business decisions. Endeca allows our customers analyze data and find better ways to understand the market helping in coming up with new products and services. It allows customers to drive customer retention and productivity.
- Search across all your structured and unstructured data and recognize a suitable business approach to drive your business decisions for better results.
- Visualize your data to investigate and identify exceptions and surface new concepts.
- Combine structured and unstructured data to understand key metrics in their relevant context and evaluate new business situations.
- Mash up and recombine data and visualizations to compose applications.
- Leverage all of the rich metadata of their data models and the acceptable layer as a basis upon which to build applications.
- Put your IT at ease from the constant chasing of new requirements and nontraditional data sources for incorporation into the data warehouse, enabling them to deliver fast access to relevant data and self-service to business users while maintaining security, governance, and quality.
Coremetrics products can analyze data from customer behavior to uncover trends and insights for more targeted, effective marketing. Coremetrics Web Analytics is a complete cloud-based digital analytics product that provides marketers with state-of-the-art analytics, comparative benchmarks about industry peers, and advice on how the best performers are actually achieving success.
Coremetrics Products -:
Digital Analytics
A tool providing web analytics, data monitoring and comparative benchmarking. It analyzes and reports on your visitor's digital journeys to provide customer insights that help marketers deliver more personalized, relevant and effective marketing.
Digital Analytics Multisite
A platform giving you enterprise digital analytics to manage and optimize your websites, microsites, mobile applications or other digital properties
Digital Analytics Lifecycle
UDigital Analytics Lifecycle helps you track and understand how customers progress through long-term conversion lifecycles. It lets you understand the customer conversion lifecycle by looking beyond single-session metrics to identify the full range of customer interactions over time.
AdTarget
AdTarget lets you capture visitor's activities and use this data to deliver highly relevant ads.
Discover user patterns on your website with the help of Google Analytics. Bridge the gap between the vast data and insights with Google Analytics. Google Analytics help you keep a track of every user with a complete data including where they came from, where they are going.
CEBS’ certified professionals offer comprehensive Google Analytics implementation and services for your websites and campaigns. CEBS and Google Analytics let you
- Further understand users
- See your most important analytics data first
- Find out which online campaigns bring the most traffic and conversions
- Determine where your best visitors are located
- Decrease acquisition costs
- Increase online revenues
- Learn what people are searching for on your site
- Visualize what people click on the most
- Strengthen marketing efforts
- Uncover your top content
- Identify your worst performing pages
- Determine where people abandon the shopping cart
- Monitor multi-channel progress
Google Analytics Features
- Data visualization tools including a dashboard, scorecards and motion charts, which display changes in data over time.
- Segmentation for analysis of subsets, such as conversions.
- Custom reports.
- Email-based sharing and communication.
- Integration with other Google products, such as AdWords, Public Data Explorer and Website Optimizer.
Webtrends Analytics lets marketers understand and deliver marketing messages effectively across the web. Webtrends allows organizations analyze confusing data gathered from websites and transform it into actionable information that can be used to optimize web traffic and campaign ROI.
Why you should choose Webtrends Analytics:
- Unlimited data collection
- Multi-channel measurement across social, mobile, web and SharePoint
- Configurable digital dashboards
- Standard and customized analytics reporting
- Extensive data export
- Custom and calculated metrics
- Ad-hoc data exploration to unlimited dimensions
Webtrends gives you accurate analytical data that is easy to understand for marketers. As one of the industry leaders, CEBS understands that in order to get the most out of your reports, you need the ability to see results in terms you understand and can use. Webtrend's solutions provide analysis tools for every member of your organization, from performance dashboards to browser overlays to custom reporting.
For a successful business, you need you would want the best solution to keep a tab on first party cookies so you can identify your customers accurately without compromising on security and privacy. With Webtrends Analytics you can measure unique visitors on your website to get more precise data each and every time.
IBM SPSS – a predictive analytical software lets you predict your customer behavior so you can take the necessary steps to and make smarter decisions to drive your outcomes. IBM SPSS unique ability of predictive modeling and decision helps you anticipate any change and take necessary steps to improve your outcome.
SPSS Predictive Analytics Solutions
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Customer Analytics
Uncover hidden insights in your customer data so you can create personalized experiences that win more business while reducing costs and increasing customer loyalty.
Customer acquisition
Attract more valuable customers with customer analyticsCustomer lifetime value
Maximize customer profitability through up-sell and cross-sellCustomer loyalty
Retain valuable customers by improving loyaltyProfitability
Improve banking profitability with customer analyticsSocial media analytics
Unlock the value of customer sentiment in social media -
Operational Analytics
Ensure your people, processes and assets are aligned and optimized to maximize productivity and profitability.
Inventory management
Inventory management succeeds with predictive analyticsProcess analysis
Improve the effectiveness and efficiency of business processesPredictive maintenance
Predictive maintenance maximizes uptime, minimizes costsHR analytics
Use your wealth of employee data to find and retain top talent, forecast future staffing needs and improve employee satisfaction and performance. -
Predictive Analytics for Big Data
Capitalize on the promise of big data with predictive analytics solutions based on an integrated and open architecture that supports popular Hadoop distributions.
Predictive modeling and big data
Create predictive models from big data without programmingSocial media analytics
Identify patterns and trends in your social media data and make smarter decisions about your business -
Threat and Fraud Analytics
Monitor your business environment, detect suspicious activity and control outcomes to minimize exposure and loss.
Fraud prevention
Uncover fraud and take action before damages and loss occurPublic safety software
Analyze multiple data sources to monitor, measure and predict crime -
Industry Analytic Solutions
Get up and running with analytics and act on insights from predictive analytics, data preparation and interfaces tailor-made for specific industry use cases.
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SPSS Midmarket Solutions
Find predictive analytics software sized and priced to meet the needs of your midsize organization.
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Watson Analytics
Find the drivers that matter most to your business, all from the cloud.
